It’s time to cut the cords and pump on your own terms. Pump. Unplugged!

The breast pump is usually associated with the feeling of being a tied-up milk machine, but pumping has its advantages. In addition, development has progressed and you no longer need to feel tied down and stop what you're doing!

4 min read

It’s time to cut the cords and pump on your own terms. Pump. Unplugged!

5 advantages of using a breast pump:

  • Get the milk production going right from the start. Sometimes the baby may have difficulty grasping the breast, which can lead to pain and sore nipples. Then it can be a good idea to change things up and bottle feed.
  • When you pump, milk production also becomes more regular, even if you can not always breastfeed.
  • Another great advantage is that your partner also can be involved in feeding, which can provide you with some relief and also give them an opportunity to bond even more.
  • If you go back to work but are still breastfeeding, a breast pump is good for pumping at the times your baby would breastfeed, at home, you have already prepared and your partner can bottle feed.
  • Should it be the case that your baby is ill or born prematurely and you remain in the hospital - then a breast pump can help to start milk production.


There are both manually and electric breast pumps on the market today. One thing they have in common is you either hold the pump yourself or are stuck with tubes and wires. With the manual breast pump, you need, as the name implies, to pump yourself in comparison to the electric that does the job for you. A new breast pump has now entered the Swedish market and is described as a revolution for women. Elvie Pump makes it possible to pump on your own terms - ditch the hours spent tethered to a wall or cleaning tubes. With Elvie Pump, you can lead the conference call, play with your kids, cook a delicious meal, or simply enjoy some peace and quiet… all while you pump.

The new, smart breast pump

Small and lightweight, Elvie Pump is worn inside a standard nursing bra, making it truly hands-free. Nothing to tie you down - or slow you down.

If you want, connect Elvie Pump to the free Elvie Pump app to monitor milk volume in real-time, track pumping history for each breast and control the pump remotely. Elvie Pump automatically switches from Stimulation into Expression mode when it detects let-down and will pause when the bottle is full. One less thing to think about.


Tania Boler, Elvie’s CEO, and founder says about developing a high-tech breast pump: “[It was] when we launched the pelvic floor Trainer that I realized just how badly women have been treated by tech. Most [products] have been made by men. Many of these men think that all women care about is superficial. They think tech products have to be pink or match the colour of our iPhones. Yes, women want things to look stylish, beautiful, and aspirational – but they also want the best technology that is on offer.”

Now it’s time for Scandinavia to get Elvie Pump on the market.

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Once you have expressed your milk, you can store it in the refrigerator or freezer in sterilized containers or special freezer bags made specifically for breast milk. It’s a good idea to leave a 2cm gap at the top of containers or bags to allow for the milk to expand in the freezer - also helping to reduce the risk of messy leaks. It’s also advisable to write the date you expressed on each container, to help you keep track of your stock, and you should always use the oldest milk first.

The length of time you can store breast milk depends on your method of storage. In general, the rules are recommended.

  • Room Temperature: 4-6 hours at 66-78 °F (19 – 26 °C)
  • Cooler with Frozen Ice Packs: 24 hours at 59 °F (15 °C)
  • Refrigerator: Up to 8 days at 39 °F or lower (4 °C)
  • Freezer: Up to 6 months at 4 °F or lower (-18 °C)

It is totally normal for breast milk to separate when stored in the fridge or whilst it has been frozen, or to be thin with a bluish, yellowish, or even brownish colour. However, if your milk has a strong rancid smell or continues to separate even when swirled - whether straight from the fridge or after thawing - it is likely it has gone off and you should not give it to your baby.



Written by Elvie